Top 9 Fastest Methods To Increase E-Commerce Sales
One of the most flourishing industries, e-commerce marketplace has become a pool of many competitors and diversity of buyers. From the big titans such as Amazon, eBay, Jet.com to the favourites such as Asos, Zomato, Myntra and etc. there are many who are differed by their choice of genre or types of products they are selling. Some of them are dedicated to fashion apparels, some are selling home furniture and decor and there are giant marketplaces that house an assorted range of products.
But only variety can’t help you to sell among the mass. To develop a perfect chemistry with your buyers, you need to understand the methods of pitching. It is not a matter of a period but you need to build a relationship with your target audience to survive long in the race. Check out top fastest methods to increase your e-commerce sales:
- Precise & Understandable Presentation
Too much showing of graphics and high definition images may take a lot of time to load the page. And this may provoke the customer or visitor to change the channel or switch over to another website. A customer won’t spend even 5 seconds waiting and gawking at the loading symbol.
Also, don’t clog the product pages with too many extras such as similar products, top ranked products, blogs, accessories and etc. as they will confuse the buyer and may distract him as well. Keep your webpage user-friendly, easy to use and hassle free for a memorable online shopping experience.
- Exceptional Offers Are Excellent Baits
There are few things that make your website incomparable among your competitors such as comparative low price, discounts, clear images or demo video and friendly dealing. It is very necessary to mention them the market retail price and offer price of the product at your website and show them the difference. At the end of the day, they wish to stay the gainer side.
If possible, add a demo or suggestive video to support the product; this will increase the probability of purchase.
- Relationship Building
Marketing is not just about a day or two but it is made to build a forever connection with the target audience.
In a research, it has been seen that direct communication has brought more loyal customers. And here are few of them which are quite popular:
- Live Chat Options
- Interactions Through Social Media
- Instant Reply
- Frequent newsletters and emails
- Strengthen Return Policy
Why would they trust you?
Strengthen your relationship and build trust with your customer by offering easy return policies and guarantee certificate (wherever possible). This will make the customer think it a risk and stress free option to take.
You can always put ‘conditions apply’ note on these mentions to avoid misuse.
- Invest In SEO
Search Engine Optimization is an integral part of generating valuable traffic to your e-store. The strategically chosen keywords and well usage in articles, web page content & product description help your page rank high in search engines.
Avoid plagiarism, repetition, too much promotional content and oxford language to be easily searched in Google search engine.
- Attention To Mobile Convergence
In the era of mass digitization, ‘mobile shopping’ has not only influenced the teenagers but people from varied age groups. In this busy world, most of the people, especially millennial tend to shop on the go and hence, many e-commerce companies have successfully launched their mobile apps as well.
The results of selling through mobile apps and websites are quite shocking and highly diverging. There is a sudden peak noticed in the sale through mobile and a constant declining rate of sale through websites.
- Focus On Social Media
90% of the e-commerce stores are steadily available in social media to build a positive brand face and repute of their products. The organisations know that this place is the drug of the present generation. It comes with various benefits and thus many social media platforms are earning a whopping amount by opening business platforms.
Now, let’s discuss the benefits (customers’ side):
- It helps to make buying decisions by discussing it with another buyer.
- Get trust product recommendations from the page.
- One can get instant replies by the brand’s social media executive.
You can engage your customers with attractive posts regarding your product and monitor them as well. Make a pool of discussions and be on your heel to revert them back.
Not only FaceBook or Pinterest but Instagram is the best portal to generate 30% more endorsements and hence a great deal of sales.
- Pay In Content Marketing
Be creative, weave a story while being sturdy on facts and SEO friendly keywords; this is the sure shot game of e-commerce content marketing. Let the customer feel why he should pay a single penny for your product and state them the benefits through blogs and articles to make his lifestyle better.
Not only mind boggling traffic but crisp and magical product descriptions also earn you immense rapport in Google search engine and among the customers as well.
- Multiple Payment Options
With the wide arrangement of payment options, you are actually inviting an assorted mass and crowd. Connection with Paypal, debit cards, credit cards and coupon pages are a must.
Never ever forget to add ‘Cash On Delivery’ option because this is one of the rapidly used gateway opted by the customers.