Is Amazon SEO really important to improve sales on Amazon?
Well, of course, yes! SEO or search engine optimization is crucial for improving sales on popular online marketplaces or individual websites. SEO is the process of improving the visibility, traffic gaining and ranking of a website or web page organically on search engine pages. And when the word SEO comes to our lips, the second word that comes is Google.
Why?
There are several reasons for it. Google is the pioneering name in the Search Engines, similarly, Amazon is the game changer in the world of eCommerce and cloud databases. Now comes the area of Amazon A9 Algorithm or Amazon SEO. Let's understand it in a better way so that we can improve your Amazon SEO strategies to increase your Amazon Sales in 2024.
What is Amazon A9 Algorithm?
Amazon A9 search algorithm is a search algorithm used by Amazon to display product listings according to the searches. It is cleverly designed to provide the most personalized search results to Amazon customers, helping them to find and purchase items more effectively.
Sounds similar to the Google algorithm, right?
Similarly, Amazon sellers can also boost their visibility on Amazon search pages by optimizing their product listings as per the Amazon A9 algorithm. This includes optimizing product titles, descriptions, keywords, photos, videos, reviews, ratings, and pricing, among other things. Sellers can boost the likelihood of their Amazon products appearing higher in Amazon's search results by following best practices and rules, resulting in more visibility, traffic, and potential sales.
How Can We Improve Amazon SEO Strategies?
1. Plan Competitive Product Prices To Top The Results
Price is one of the top criteria that is considered by Amazon's A9 algorithm, which decides the order of product listings in search results. Competitive price can influence the Amazon search algorithm's assessment of a product's relevancy and sales performance, resulting in higher rankings in search results. This can raise the visibility and search performance of the seller's merchandise.
2. Choose FBA over other Order Fulfillment Options
Timely delivery and better price options are some of the primary factors that can make you the best Amazon player. And here is where FBA can be a great tool and helper for you.
FBA offers several benefits to sellers, including access to Amazon Prime customers, trusted fulfilment services, increased Buy Box eligibility, global fulfilment, easy returns and customer service, inventory management tools, and multi-channel fulfilment capabilities. Hence, FBA is like a skeleton key for Amazon sellers who wish to streamline their operations, improve customer satisfaction, and drive more sales.
3. Winning Amazon Buy Box
The Buy Box is a prominent feature on Amazon product description pages that allows customers to immediately add a product to their cart. The seller who wins the Buy Box gets the exclusive opportunity to have their item displayed with an "Add to Cart" or "Buy Now" button, making it easier for customers to purchase from that seller at the time. According to Amazon, the Buy Box brings more than 90% of all sales on the platform. Being an Amazon seller in the Buy Box can provide buyers with enhanced visibility, credibility, and convenience, leading to higher conversion rates and more transactions.
4. Get Amazon Advertising
Amazon Advertising provides a suite of advertising tools and services that enable Amazon sellers to promote their products and increase visibility, traffic, and sales on the Amazon marketplace. It gives merchants a variety of advertising choices for promoting their items to potential customers, increasing brand awareness, and eventually improving sales success. From Targeted advertising to data-driven optimization, all these tools are well crafted to bring impressive impressions, clicks, conversions, and return on ad spend (ROAS), if handled with precision.
5. Encourage Customers To Give Amazon Product Reviews
Of course, you cannot force someone to leave comments or review the product, however, if they do, it enhances your chance of earning more credibility and ergo, visibility. Positive customer perception can lead to repeat purchases, positive reviews, and word-of-mouth recommendations, which can further boost sales and search performance on Amazon.
You can always send a note with the product or email and request a product review.
If you are having trouble getting reviews and ratings from your Amazon customers, you can hire professionals who offer Amazon eCommerce solutions at an economical price.