E-commerce business is attaining new heights in the marketplace, hitting hard against the brick and mortar industry. The expansion of e-commerce has now become radical and through globalisation, it is giving a strong impression of success.
Thanks to web globalisation which has enabled many sellers to reach millions of targeted customers anywhere in the world. It has opened the unexplored zones which require specific skill sets and a good online presence in the marketing world. Check out the ways through which eCommerce businesses get help from the online marketplace:
Parasitic selling technique
Due to a wide marketplace such as Amazon, eBay and other related online web places, selling a product has become extremely easy and more efficient. And sometimes, it is good to be exploited with lots of options.
If you are tight on your budget or confuse to launch your very own shopping website, you can also join an established reputed web marketplace. This technique is known as parasitic selling technique which is a great way to start a medium level business.
A Wide Scope For Analysis
With lots of options and as assorted as different coloured gems in a bowl, you can analyse each one of them and after your research, start investing your products.
In 2013, the net revenue of Amazon was $75 billion approx. The number is exponentially increasing every year and has emerged as a giant eCommerce entity now. There are other competitive options as well such as eBay, Etsy and NewEgg who have also shown amazing growth and business model to attract amazing sellers from around the world.
100% Exclusive Benefits
- Investing in an online marketplace is one of the most cost-effective and productive options in your initial days. Sometime the seller may not have that high budget or assure of high return or feasible to open a website but to an open online marketplace eradicates all these problems.
- An online marketplace support cross-selling with high cost-effectiveness. This is a single stop where the traffic is high as the buyers can get everything that they can dream of under a single umbrella.
- The online marketplace such as Amazon has a huge loyal customers’ database.
- The primary advantage of sellers is having a marketing team without investing a penny. These marketplaces carry their own marketing processes to boost traffic on their site.
- The places also enable a lot of opportunities for business expansion, affiliation and new partnerships.
- As they are giant and reputable marketplaces, lack of logistics won’t be a problem anymore. People from overseas can purchase your product from a place.
Financial Security & Transparency
Though there is a lot of option to implement your eCommerce business plan, before accessing them, you can do a little more research on their financial stability and transparency. Check out the points before the consideration:
- Are they providing a safe payment method or payment gateway?
- Check their commission or charges before investing on them.
- Check their financial viability
- Read their accountabilities for shipment and other shipping options.
- Check their history of product delivery processes and customer satisfaction.
Buckle Up To Sell Your Products On Online Marketplaces
Get a complete guide and idea before heading towards selling a product on the marketplace. There are some things which are very essential to upload and sell a product. Get a complete picture of how:
- Products title formats
- Product descriptions and copywriting
- Image formats (it is different on every marketplace)
- HTML coding formats for different store platforms such as Magento, Bigcommerce, Shopify, Xcart, Yahoo store, Woocommerce, Zen cart, Netsuite, Open cart, Pinnacale, Volusion, eBay, Amazon and etc.
You should also apply several techniques to boost the selling and visibility of your products among your targeted customers. How?
- Analyse the product’s movement
- Boost your products via Google Adwords, Facebook Ads and other marketing campaigns or techniques
- By including various online SEO tools
- Remarketing strategy needed to be applied to loyal or old customers
eBay, Walmart and Amazon product uploading are very difficult and hard to manage. Nowadays, the shopping carts arrive with inbuilt tools through which the sellers’ products can be added to other online marketplaces which will further significantly increase traffic on the product page.